Our Logos

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The Office of Marketing & Communications is your in-house, full-service communication agency, and we're here to help. We want to empower you to tell the 91´óÉñèÏÈÉúǧÈËÕ¶ story.

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The 91´óÉñèÏÈÉúǧÈËÕ¶ logo system is the common thread throughout our communications, and should be your starting point when creating marketing materials. Think of it as a map that helps explain and unify our large, complex institution.

Scroll down for precise guidelines on logo usage, placement, color, and size. Consistent treatment of the logo builds the University’s name and reputation.

University Logo

Primary Logo

To accommodate the many needs of the University, the primary 91´óÉñèÏÈÉúǧÈËÕ¶ logo is available in one-color, two-color, and full-color options. The one- and two-color logo options should be used for most materials.

The full-color logo should be used sparingly for distinguished academic achievements and events.

One-Color

91´óÉñèÏÈÉúǧÈËÕ¶ seal, formatted for one color, in green
91´óÉñèÏÈÉúǧÈËÕ¶ seal, formatted for one color, in white
91´óÉñèÏÈÉúǧÈËÕ¶ seal, formatted for one color, in black

Two-Color

91´óÉñèÏÈÉúǧÈËÕ¶ seal, formatted with two colors, green and white

Full Color

91´óÉñèÏÈÉúǧÈËÕ¶ seal, formatted in full color with green, white, and gold

Logo with Nameplate

When more clarification is desired the 91´óÉñèÏÈÉúǧÈËÕ¶ primary logo may also be used with the nameplate.

The 91´óÉñèÏÈÉúǧÈËÕ¶ logo with added nameplate in green.

Athletics Logo

The primary logo is available in either a two-color version or a  one-color version. All acceptable color variations are
shown here. On green or dark backgrounds, the logo may appear in either white or gold.

Primary Logo

Full Color

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in full color for white or light backgrounds

Full color on white or light backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in full color for green or dark backgrounds

Full color on green or dark backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in full color for gray or mid-tone backgrounds

Full color on gray or mid-tone backgrounds

One-Color

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in green for white, light, gray, or mid-tone backgrounds

Green for white, light, gray, or mid-tone backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in white for green or dark backgrounds

White for green or dark backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo, formatted in gold for green or dark backgrounds

Gold for green or dark backgrounds

Secondary Logos

A number of secondary logos exist for use throughout Athletics to foster recognizability and to accommodate the athletic apparel of our student athletes.

Secondary logos are available in a number of color formats for different backgrounds and usages.

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins secondary logo with the dolphin and Jacksonville, formatted in full color for white backgrounds

Full color for white backgrounds, with city name spelled out

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins secondary logo with the dolphin, formatted in green and white for green backgrounds

Green and white dolphin for green or dark backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins secondary logo with the dolphin and the 91´óÉñèÏÈÉúǧÈËÕ¶ abbreviation, formatted in green and white for gray or mid-tone backgrounds

Green and white for gray or mid-tone backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins secondary logo with the dolphin and the Jax abbreviation, formatted in full color for gray or mid-tone backgrounds

Green for gray or mid-tone backgrounds

91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins secondary logo with the dolphin and Jacksonville, formatted in gold for green or dark backgrounds

Gold for green or dark backgrounds

Improper Usage

Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo in pink.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo with a drop shadow.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo with an unaffiliated group.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo reconfigured with the nameplate above the seal.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo rotated.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: A dolphin that is not the 91´óÉñèÏÈÉúǧÈËÕ¶ logo.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: A leaf from the 91´óÉñèÏÈÉúǧÈËÕ¶ logo.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: The 91´óÉñèÏÈÉúǧÈËÕ¶ logo squished and distorted.
Example of improper usage of 91´óÉñèÏÈÉúǧÈËÕ¶ logos: An expired 91´óÉñèÏÈÉúǧÈËÕ¶ Dolphins logo.

Our Brand

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Marketing & Communications

Office location

Howard Administration Building
2800 University Blvd N
Jacksonville, FL 32211

Office hours

Mon – Fri, 8:30 a.m. – 5:00 p.m.

Email address